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Hall Of Shame

We live in an age where the ability to use video effectively on the web has long been proven.

So,I hope other readers of this blog will join in to add those sites who should know better. That is, websites that could easily make an effort and add a decent video service rather than stick up any old rubbish.

Let me start with the twitters at the RSPB for their truly dreadful offering.

Buying Patterns

I had an interesting discussion today about the various online purchasing matrices:

Research online, buy online

Research online, buy offline

Research offline, buy online

Research offline, buy offline

I had always predicted that research offline, buy online would be the model for the future - people like to kick the tires, but hate dealing with salespeople, or to have to carry heavy goods home (online also usually gives a lower price), but it seems by some distance that research online, buy offline is the model that works best, i.e. find the best buy and go to the store.

This is a direct problem for internet TV advertising, where proving that your ads are building a brand is a much more difficult argument than measuring actually off ad sales. For all its power, have you ever heard anyone say 'I bought this 'cause I liked the TV ad..'